A KINDER SUBSCRIPTION BOX.
The Kind Kind is a concept for a Baltimore based subscription box that delivers kindness opportunities to your doorstep. It was created for busy adults that want more opportunities for acts of kindness in their life (all while supporting small businesses too). Their subscription box includes two types of items. ‘Kit’ items are meant to be made, then sent or delivered to someone deserving. ‘Small Business Support’ items are from different small businesses across the US to provide support and awareness for them.
RETRO
WARM
BALANCED
OUR CREATIVE SOLUTIONS
The Kind Kind needed an identity that was as welcoming and warm as their passion to spread kindness. Their tagline “get kind, give kind” inspired the half circles used throughout their identity to represent the balanced nature of their business. For packaging they needed two distinct options to differentiate the ‘kit’ and ‘small business support’ items. They also wanted the package design to have a ‘beauty product’ aesthetic.
