AN ELEVATED STREET STYLE BOUTIQUE.
A New York based online boutique that speaks to the young at heart, fashion forward individuals. Shift was born out of a love for fashion that produces effortless styles. They curate pieces that fit seamlessly into any closet while also bringing it up a notch. Think- elevated classics.
CHIC
MODERN
EFFORTLESS
OUR CREATIVE SOLUTIONS
Shift wanted a visual identity that matched their cool, calm and collected nature. This led to soft blues and yellows, neutral supporting tones, and the custom star found throughout their brand. The shift logo is a completely custom, hand drawn typeface that gives the identity a unique foundation. Their packaging and collateral needs included custom tags and an unboxing experience that felt like opening a gift from a friend.
